Giggling Lotus Yoga operates in my Dogpatch neighborhood in San Francisco. Mimi Moncier, the owner, launched a new Yoga Boot Camp and wanted photos for her website. She also wanted photos of classes and instructors. She selected a group of teachers and students and staged a boot camp class and a yoga class to photograph. The natural light and beautiful curtains in the space made for a lovely feel.
These types of photos communicate the process or feel of an establishment. Photos of employees at work, customers using the product or service, illustrate for potential customers what a pleasant experience it is to deal with the proprietor and their service. Photos replace a wordy website and communicate the story of the business much more effectively than words.
Before I create these shots for a customer, we talk about the goals, the website formats and the desired mood and look. Then we create a shot list to make sure all the bases are covered. Mimi created a detailed list of things she wanted accomplished and story-boarded them. The resulting photos communicate the peaceful and supportive environment of Giggling Lotus Yoga.
I have created these process photos for various types of businesses including, fitness and pilates studios, cafes, construction companies, retail stores, light manufacturing, restaurants and more.