Workstyle photos are an essential tool for communicating your company culture and corporate brand. Companies big and small benefit from showing their people at work and their product or service being used in a work environment. Scott R. Kline photography has created workstyle photographs for clients big and small. Here are a few examples and what they communicated for their business.
Brereton Architects (see photo at the top of the page) wanted work style photos that showed their customers using the space that they had designed. They are justifiably proud of their design for the Lending Club. Interrupting the workday at a busy company like Lending Club was not practical. So we got access to the space on a Saturday and recruited models to play Lending Club employees moving about the space. Movement and flow are important in the Lending Club space, so we put the camera on a tripod and showed the motion by using a slow shutter speed and letting the subjects blur as they moved about the space.
Sensity’s Amy Lee had an all-hands meeting at an off-site. She wanted to catch team interaction and create workstyle photos for their company recruitment page. Besides getting lots of candid photos of the team interacting in brainstorming sessions, we staged an overhead shot of employs working around a conference table. In the shot, you just see tools and hands, but the teamwork comes through.
Architecture firm Fennie+Mehl has a tight knit team of architects working in their SOMA headquarters in San Francisco. The team works in a bullpen set-up with lots of collaboration. Break out areas provide conference areas for more detailed teamwork. When we staged their photos, we had the employees actually discussing projects. We hated to interrupt for direction because they were actually getting work done.
Giggling Lotus Yoga inhabits a colorful and uplifting studio in the Dogpatch neighborhood in San Francisco. The owner Mimi Moncier wanted photos of her students practicing. Mimi invited students of all abilities and we staged a class. This fly-on-the wall approach can work very well catching the look and feel of a small service business. Mimi used the photos for the website and for collateral materials.
The Jones Hall law firm is a leading firm in the area of municipal bond law. For Jones Hall we created headshots of all employees and location portraits of key partners. We also had a separate day for creating workstyle photos. The photos give a great feel for the work environment and interaction of team members. Norma Fogelberg, Jones Hall’s branding marketing consultant, created a full list of vignettes into a shot list that we executed throughout the day using the employees of Jones Hall. These included wider photos of the offices with employees working and going about their work day. They also showed tighter shots of two or three employees working in close proximity. We finished the day with group photos. One photo had all-hands hanging out in the company cafe and the other was a staged tableaux photo based on a painting of a 1940’s era bond closing.
Cafe Zoe in Menlo Park, CA has the feel of a bright and lively place as its regulars come in for coffee, pastry and conversation. But in reality the space is a little dark for photographs. We provided extra light by placing strobes at the front of the space effectively boosting the natural light and back lighting the employees pulling espresso and serving customers.
Lygos in Berkeley are doing groundbreaking work in their lab space. Great window light keeps the space well lit, so we used the fly-on-the-wall approach and hung out while the crew in the lab did their work. The workstyle photos showed their bright and scientific lab, communicating their expertise.
I grew up on a farm. So I was very excited to be invited to Belcampo Meat Camp at their ranch in Gazelle, CA north of Mount Shasta. Campers get to learn all about the preparation of Belcampo’s pasture raised organic meats. The camp included farm tours, cooking lessons and wine pairing. And a lot of good eating. I photographed all of the proceedings using available light. The beautiful setting and avid participants made this shoot a breeze.
Does your business have a unique culture or product? Workstyle photos can help communicate this branding to your potential customers or even to future employees evaluating you as a place to work. Contact us to brainstorm a unique set of photos for your website. See more examples of workstyle photos on our website.